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Why is LTS switching to HubSpot for the inquiry process?

Every change rolls up to one goal: to better support families and make daily work easier.

Here is how this system will allow us to reach that goal:


One place for context

The system gives you one spot to log a guardian's question and one spot for you and your team to find the context you need to respond and resolve it. That means less time searching for information, and guardians won't have to repeat themselves to multiple team members.


Automatic routing

The system automatically sends each question to the right team member. For example, if a guardian lets you know their student will miss a day of school, you'll log that note and it will automatically route to the registrar. You don't have to remember to pass it along, and the registrar won't need to dig through sticky notes or email to find context.


Nothing falls through the cracks

The system clearly shows which questions have been addressed and which still need follow-up, so we can be confident every guardian gets an answer.


Understanding trends

Logging every question, even ones you answer immediately, helps us see common questions guardians are asking. Over time, that data can point to opportunities for self-service resources, like a webpage answering frequently asked questions, saving your time for the questions that really need your attention.


Visibility into communication

If a guardian says "I never got an answer to this," your team will have documentation showing exactly when and how the question was addressed, helping avoid "he said, she said" situations.